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Let's start with SEO. (Search Engine Optimization). There is no such thing.
Sure, you see ads and claims and guarantees. Let's look a little closer. What are you promised? Usually that your website will be indexed and placed in the top twenty listings. But which top twenty listings and which search engine and for which keyword or key-phrase? There is the scam. Will the company making the claims guarantee it? They say yes but here is what you get for your money. Top twenty listings for irrelevant keywords. Example - You sell vitamins. So you want a top twenty listing for the words "vitamins, supplements, health Etc". Do you get those listings? NO. But you do get "surplus vitamins, generic vitamins" or any other phrase they can dream up. None of which will bring you any business. Why? Because if you want to really get listed for keywords that mean something, you better be advertising with that search engine. If you are an advertiser, you don't need SEO.
The Big Boys (eBay et al)- Always There-
Look closely at the search engine pages. If you search for a product you will see an ad that claims,"You can get it on eBay" Or the first result page is full of listings for BizRate, Dealtime, Shop.com and lots of others. They are always there.
I cannot leave this discussion without a word about the stock market. The "market" is on a par with Las Vegas. You get to both, knowing you will lose money. Every "Prospectus" (Which is nothing more than a forward looking press release.) denotes there is a risk involved. There sure is a risk and most of it is man made. You can watch the market being manipulated by the fund managers and investment houses. I say get going and invest in yourself and your ideas.
When you own the company there is less risk involved.
I advocate finding a good niche product(s) preferably one that people need over and over then get your company in front of as many people as possible. This includes search engines, press releases, advertising and any other means you can think of. Follow up with contacting previous customers and offering specials for loyalty. Nothing beats the salesman who returns on schedule even if he hasn't made a sale recently. Persistence is the name of the game, and it pays off.
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